Elevating Luxury: The Power of Interactivity in Online Shopping
The luxury retail landscape is undergoing a profound transformation, driven by the rise of e-commerce and changing consumer expectations. With affluent consumers increasingly gravitating towards online shopping, luxury brands face the challenge of replicating the in-store experience that traditionally defines their offerings. To address this challenge, many brands are turning to interactivity, leveraging technology to create engaging, personalized shopping experiences that elevate their digital presence. The Shift to E-commerce in Luxury Retail The growth of online shopping in the luxury sector has been remarkable. According to research by Bain & Company, e-commerce sales in luxury goods are expected to constitute a quarter of the market by 2025, up from about 12% in 2021. This shift is primarily driven by younger consumers—millennials and Gen Z—who value the convenience of shopping online. However, the luxury sector must grapple with the inherent limitations of e-commerce, partic